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Warid launches 'GLOW' as the new youth brand

Warid Telecom (Pvt.) Ltd., the country’s most reliable service provider has positioned itself to provide the youth of Pakistan with a radically different package that calls upon the synergies of Abu Dhabi Group’s portfolio of investments in the country.  Glow, the new youth brand of Warid, through its unique features, recognizes the variety of tastes and preferences of the youth – ranging from calling their communities to their choices in how and when they want to communicate.

Glow is a ground-breaking initiative empowering the youth to define their circles by nominating ten members into their Glow group. They can decide how and when they want to communicate via voice, SMS or Facebook through flexible bundles and pre-paid tariffs and share with friends and family the latest music, the next movie review they should enjoy together or download the latest scores, and the latest games.  A separate web and WAP portal by the name of Libab (which means ‘Best of the best’ in Arabic) has been created to provide free downloads.

Group CCO of Warid Telecom International (WTI) and Project lead for the initiative, Mr. Ali Tahir said: “We have sought to leverage our strengths across our companies to provide our customers with the latest in what our Group has to offer, and to remind the youth of Pakistan that they have a choice and the freedom to communicate on their terms. Through the efforts of our teams, we have launched an innovative product through creative advertising to attract the youth segment of Pakistan. The terrific launch of the GLOW campaign ensures that Warid has offered the best to the youth. GLOW gives value for money, and a provider of mobile entertainment to the youth of the country. This is just the beginning of a journey that will enable our customers to share, communicate, and learn to become the leaders shaping Pakistan’s future, and GLOW is going to be with them.”

While speaking about the brand launch, General Manager Sales Mr. Suhail Jan said, “GLOW is all about empowering youth by giving them the total control hence making them Keep Glowin’… Keep Playin’…. On receiving an overwhelming response from the youth throughout the nation, Warid manages to go beyond lines to ensure identification of all the existing gaps and fulfilling them. The new prepaid brand GLOW has been launched to further enhance customer satisfaction and provide flexibility of choice. Our entire sales networks, including retailers, franchises and affinity partners, have termed GLOW as a ground-breaking initiative that will surely render positive results.”

Warid is the preferred brand for customers who enjoy the best quality and the most innovative in mobile services. Warid, with an increasing global presence, is able to cater to the variety of its customers’ needs through careful attention to the whole customer experience.